We're innovating – today and every day.
Right now our heads are filled with plenty of great ideas, but we're focusing our attention on the following:
Web Source
Idea:
When consumers conduct online searches for financial products, credit unions don't have a credible presence in their search results. And as most web users will note, they're likely to click on links that appear high in search results – rarely do they search through pages of listings. We used Google analytics to understand the volume of searches for various financial products and where credit unions were listed in search results. The best result we found was on a search for "savings account" – and the first credit union was found on the 20th search result page.Approach:
To address this problem, we're looking at SEO (search engine optimization) as well as online promotional opportunities. MDC owners participating in this project will capture new leads, spend less money collaboratively than individually, and improve the visibility of credit unions as a whole. Contact Jeff Kline or Sarah Lietz for details on our web source project.